Tackling deepfakes ‘has turned into an arms race’

Deepfakes, which are hyper-realistic manipulated videos or images created using artificial intelligence, have become a growing concern in today’s digital landscape. As the technology behind deepfakes continues to advance, the battle to combat their harmful effects has turned into an arms race.

From spreading misinformation to creating fraudulent content or damaging reputations, deepfakes pose a significant threat to individuals, businesses, and society as a whole. As a result, efforts to tackle deepfakes have intensified in recent years.

Technological advancements, such as deepfake detection tools and AI algorithms designed to spot manipulated content, have been developed to combat the spread of deepfakes. However, creators of deepfakes are constantly evolving their techniques to evade detection, leading to a continuous cycle of innovation and countermeasures.

Experts agree that a multi-faceted approach involving collaboration between technology companies, policymakers, and researchers is necessary to effectively tackle the deepfake threat. By staying vigilant, educating the public, and investing in advanced detection technology, we can work together to mitigate the risks posed by deepfakes.